Free
$0
See what’s working in your niche.
Start free- Standouts, Trending formats, and Mainstays
- Creative Insights
- Email alerts
- 1 workflow
- Unlimited saves, tags, and followed creators
Pricing
Free to research.
Pro to plan.
Trending formats, Mainstays, and Standouts are free for everyone, always. Pro turns that research into video ideas made for your own account.
Pro
Founding price$9.99/month
Video ideas made for your own account.
- Everything in Free
- Recommended: up to 3 video ideas a week, each with a hook and shoot plan
- Up to 5 workflows
- Analyze competitors Coming soon
Pro is coming soon. Subscribe at the founding price of $9.99 and keep it for as long as you stay subscribed.
Compare plans.
| Feature | Free | Pro · $9.99/mo |
|---|---|---|
| Research · free for everyone | ||
| StandoutsVideos that got 3× or more of their creator’s usual views, so you see what’s outperforming, not just what’s big. | Included | Included |
| Trending formatsVideo ideas creators are copying right now, with each trend’s stage, so you can try one before it peaks. | Included | Included |
| MainstaysThe hashtags, topics, and sounds creators keep using week after week: reliable, not rising. | Included | Included |
| Creative InsightsAnalyzed videos grouped by hook, format, and delivery, so you can see how the best ones are made. | Included | Included |
| Email alerts | Included | Included |
| Organize | ||
| Workflows | 1 | Up to 5 |
| Saved videos, with tags and notes | Unlimited | Unlimited |
| Followed creators | Unlimited | Unlimited |
| Plan with Pro | ||
| Recommended: analysis of your own Instagram and TikTok | Not included | Included |
| Video ideas for your account | Not included | Up to 3 a week |
| Hook and shoot plan for each idea | Not included | Included |
| Account analysis refresh | Not included | Once a month per platform |
| Analyze competitors | Not included | Coming soon |
Pricing
questions.
What is the founding price?
Pro is $9.99 a month while we build DraftIQ out. The price will go up for new members later. If you join at $9.99, you keep that price for as long as you stay subscribed.
When can I subscribe to Pro?
Pro is coming soon. Until then, every account is free, and nothing is ever charged unless you choose to subscribe.
Will Trending formats, Mainstays, and Standouts stay free?
Yes. They are free for everyone and will stay that way.
What does Recommended do?
It analyzes the public videos on your Instagram and TikTok accounts, then suggests up to three video ideas each week. Each idea shows the video that inspired it, an opening hook, and a step-by-step shoot plan. It uses only public information, so you never connect or sign in to your accounts.
What is a workflow?
A separate research setup for one field or client, with its own niche, saved videos, and notes. Free includes one workflow; Pro includes up to five.